Maison Toro

How to research

Finding the bags wasn't the hard part. Working out what they were was.

I started the October Edit researching trends and ended up investigating bags. The biggest change is my order of operations. I used to think: find the trend, search the archive, find the bag. Now it's this:

  1. SearchStart broad, then make the search worse on purpose.
  2. IdentifyThe listing won't always tell you. Labels, stamps, runway images.
  3. VerifyGet it authenticated. "Good condition" is where my questions start.
  4. Check the marketSold prices, not asking prices. Like-for-like where you can.
  5. Then decideBuy, negotiate, watch or walk away.

Build each search from three parts

House→Era→Shape→Then make it worse

"Gucci 2000s Boston bag" is a good start. But my favourite trick is to search like the seller, not like someone who knows fashion. If a listing already says "RARE Y2K ARCHIVE BOWLING BAG", the seller knows exactly what they've got and has priced it accordingly. I'm looking for the one that just says "old brown leather handbag". Then I do the research myself.

Searching like a fashion personPrada 2000s bowling bag
Searching like the sellerPrada short handle bag
Searching like a fashion personGucci archive hobo
Searching like the sellerGucci big brown handbag

One more thing I learned the slow way: a bad listing can be an opportunity, but it's also a warning that you'll be doing more of the research yourself. And the cheapest listing isn't always the cheapest way to end up with the bag in the condition you want. Sometimes a higher price is paying for someone else's cleaning, photography, authentication and returns.

Steal my search lists

These are the actual lists I used, house by house, including the deliberately unglamorous searches. They're starting points for searching, not a list of bags to buy.

Watch how I search

Open in TikTok
Open in TikTok
Open in TikTok

For croc effect

Search each of these with and without a brand name, then check the material in the description:

  • mock croc
  • croc effect
  • croc embossed
  • embossed leather